About Jim Semick

Jim Semick is the Co-Founder of ProductPlan, software that is used by thousands of product teams at the world’s leading companies. He was also a founding team member at AppFolio (IPO), helping to validate and launch its first products, and created the product requirements for GoToMyPC and GoToMeeting (acquired by Citrix).

For the past 20 years, Jim has taken disruptive software products from concept to market launch, perfecting the recipe for building and launching products that have a greater chance of succeeding in the market. Today, Jim is an author, mentor and speaker about product management, entrepreneurship and building winning software products. He is a guest lecturer and advisor at University of California, Santa Barbara, and has authored several books and hundreds of articles on product-market fit, product roadmaps and product leadership.

Jim Semick’s entrepreneurial journey is unique, spanning from product manager to founder to sought-after consultant. He believes that great products don’t happen by accident — it’s exceptional leadership that truly makes a difference. 

Jim lives in Santa Barbara, California, and is available for keynote speaking engagements and interviews for podcasts and publications.